It is often said that in order to succeed, one needs to learn the 'tricks of the trade'. However, this is not true. Good professionals learn the trade. This is what You Can Sell teaches you how to do-to gain thorough knowledge of the trade, better understanding of the task at hand and sell your way to success. This book explains how to: * Gain success and avoid pitfalls * Meet and exceed goals * Establish credibility and grow * Gain a competitive edge * Learn the qualities of a winning professional.