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  • STRATEGIC MANAGEMENT (SIE)

STRATEGIC MANAGEMENT (SIE) by John Pearce, Richard Robinson & Amita Mital

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Quick Overview

Regular Price: ₹499.00

Special Price ₹250.00

Availability: In stock

Publisher McGraw Hill Education (India) Private Limited
ISBN-10 0070264384
Edition N/A
Number of Pages 820
Publication Year 2008
Language English
ISBN-13 9780070264380
Binding Paperback

Details

The authors have used a model of the strategic management process as the basis for the organization of the text material. The model provides a systematic and student-friendly treatment to the study of strategic management. While having a solid academic foundation, the text material would be liked for its practical, skills-oriented approach. Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout the text. A wide assortment of Business Week short cases and traditional, longer strategic management cases offers flexibility to the instructors and students to choose a set of cases best suited to their needs.
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