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  • Strategic Management Concepts and Cases: A Competitive Advantage Approach

Strategic Management Concepts and Cases: A Competitive Advantage Approach by Fred R. David

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Quick Overview

Regular Price: ₹650.00

Special Price ₹325.00

Availability: In stock

Publisher PHI Learning; Fourteenth edition
ISBN-10 8120348850
Edition N/A
Number of Pages 692
Publication Year 2013
Language English
ISBN-13 9788120348851
Binding Paperback

Details

The new edition of this widely-read book provides an effective approach for developing a clear strategic plan in the new world order. Changes made in this edition are aimed at illustrating the effect of new business concepts and techniques on strategic management theory and practice. Due to the magnitude of recent changes affecting companies, cultures and countries, every page of this edition has been updated
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