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  • Strategic Brand Management: Building, Measuring And Managing Brand Equity

Strategic Brand Management: Building, Measuring And Managing Brand Equity by Kevin Keller

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Quick Overview

Regular Price: ₹690.00

Special Price ₹345.00

Availability: In stock

Publisher Pearson Education
ISBN-10 8131719774
Edition N/A
Number of Pages 720
Publication Year 2008
Language English
ISBN-13 9788131719770
Binding Paperback

Details

Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
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