0item(s)

You have no items in your shopping cart.

Product was successfully added to your shopping cart.
  • Storm the Norm: Untold Stories of 20 Brands that Did it Best

Storm the Norm: Untold Stories of 20 Brands that Did it Best by Anisha Motwani

Be the first to review this product

Quick Overview

Rent @: ₹110

Availability: In stock

Days
Deposit
Rent
Refund Amount (Deposit - Rent)
10 Days
Rs 500
Rs 110
Rs 390
20 Days
Rs 500
Rs 150
Rs 350

* Required Fields

Rent @: ₹110
Days
Deposit
Rent
Refund Amount (Deposit - Rent)
10 Days
Rs 500
Rs 110
Rs 390
20 Days
Rs 500
Rs 150
Rs 350
Publisher Rupa Publications India
ISBN-10 812913702X
Edition N/A
Number of Pages 320
Publication Year 2016
Language English
ISBN-13 9788129137029
Binding Paperback

Details

Storm the Norm is a first-of-its-kind collection of contemporary stories of truly inspiring businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy. This book features twenty such stories from an exciting mix of categories - telecommunications (Idea), foods and beverages (Sprite, Tata Tea, Kissan, Kurkure), personal care (Fiama Di Wills, Sensodyne), automobiles (Honda Motors, Ford and Mahindra), financial services (Axis Bank), entertainment (PVR), travel (MakeMyTrip) and media (The Times of India). Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top.

Drawing from her rich experience with brands in India, Anisha Motwani has created a powerful package of inspiration and methodology. With a Foreword by insights specialist Santosh Desai and an Afterword by innovation specialist Ranjan Malik, Storm the Norm will leave you altered. This book is replete with crucial untold secrets of businesses that made all the difference.

Additional Information

Rent - 20 Days 150
Rent - 10 Days 110
  1. Be the first to review this product

Write Your Own Review