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  • RURAL MARKETING: Concepts and Practices

RURAL MARKETING: Concepts and Practices by Dogra Balram, Karmindar Ghuman

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Regular Price: ₹575.00

Special Price ₹288.00

Availability: In stock

Publisher McGraw Hill Education (India) Private Limited
ISBN-10 007066000X
Edition N/A
Number of Pages 400
Publication Year 2007
Language English
ISBN-13 9780070660007
Binding Paperback


Rural Marketing strives to build concepts by discussing the practices followed by rural marketers and linking them with the theory. It discusses how the students of marketing can tap the opportunity in the advancing Indian rural economy as also the need, perforce, to move to a new turf because of maturation of urban markets. In-depth data- and case-based analysis of the various aspects of rural marketing makes the treatment real-world and interesting
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