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  • Product Resign And Development

Product Resign And Development by Karl Ulrich, Steven Eppinger, Anita Goyal

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Regular Price: ₹675.00

Special Price ₹338.00

Availability: In stock

Publisher Tata McGraw Hill
ISBN-10 0070146799
Edition N/A
Number of Pages 396
Publication Year 2009
Language English
ISBN-13 9780070146792
Binding Paperback


The book presents a comprehensive set of product development techniques which aim at bringing together the marketing, engineering, industrial design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate product planning, concept development, creative problem solving, team decision making and process improvement. This book blends the perspectives of marketing, design and manufacturing into a single approach to product development. It contains material developed for use in the interdisciplinary courses on product development.
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