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  • Product Management: Text and Cases

Product Management: Text and Cases by Kaushik Mukherjee

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Regular Price: ₹175.00

Special Price ₹88.00

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Publisher PHI LEARNING PVT. LTD-NEW DELHI
ISBN-10 8120337255
Edition N/A
Number of Pages 212
Publication Year 2009
Language English
ISBN-13 9788120337251
Binding Paperback

Details

This comprehensive book focuses on the critical issues of product management that enable better product performance in the marketplace. It deals with many new products that straddle across Indian and global markets to give a broad and clear perspective of the current competitive marketing scenario. The text covers such topics as competitive product development and product life cycle strategies, innovation, branding, pricing, segmentation, targeting, positioning, CRM, modern product management tools, and various other issues.
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