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  • Product and Brand Management

Product and Brand Management by U. C. Mathur

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Quick Overview

Regular Price: ₹325.00

Special Price ₹163.00

Availability: In stock

Publisher Excel Books
ISBN-10 8174465499
Edition N/A
Number of Pages 530
Publication Year 2008
Language English
ISBN-13 9788174465498
Binding Paperback


With an increase in the number of international players for almost all products, with better products, with several international brands in the market and with better ways of product placement and product communication, the corporate world has realised the importance of learning the way of product sales.
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