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  • New Products Management

New Products Management by C. Merle Crawford, C. Anthony Benedetto

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Quick Overview

Regular Price: ₹755.00

Special Price ₹378.00

Availability: In stock

Publisher McGraw Hill Education (India) Private Limited
ISBN-10 0071332650
Edition N/A
Number of Pages 1314
Publication Year 2011
Language English
ISBN-13 9780071332651
Binding Paperback


Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the manage-ment approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a ?new product.? Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.
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