Marketing Warfare by Al Ries and Jack Trout is a useful guide to students of MBA and other students of marketing. The book guides the reader with useful ideas on marketing strategy. It borrows strategies used in the military and shows the reader how they can be used in marketing too. Defense, competition and tactics are some of the things that are discussed in this book. The book also uses case studies to add to the understanding of the reader.
About McGraw Hill Education India
McGraw Hill Education has partnered with various other educators across the world in developing open learning ecosystems and thus helping students get better grades. Its books get printed, published and marketed by the Tata McGraw Hill Publishing Company, its Indian subsidiary. It has published a number of books till date. A few of them include Consumer Behavior by Karen Webb, Excel in Easy Steps and Management Strategies and Skills by Judith Dwyer.