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  • Marketing Management

Marketing Management by Philip Kotler

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Quick Overview

Regular Price: ₹900.00

Special Price ₹450.00

Availability: In stock

Publisher Pearson Education
ISBN-10 8129711192
Edition N/A
Number of Pages 672
Publication Year 2006
Language English
ISBN-13 9788129711199
Binding Paperback

Details

This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force.
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