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  • Marketing Management

Marketing Management by Philip Kotler

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Quick Overview

Regular Price: ₹995.00

Special Price ₹498.00

Availability: In stock

Publisher Pearson Education(singapore) Pte. Ltd.
ISBN-10 8178086549
Edition N/A
Number of Pages 700
Publication Year 2004
Language English
ISBN-13 9788178086545
Binding Paperback

Details

For MBA and undergraduate courses in Marketing Management. This marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing.
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