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  • Marketing

Marketing by Paul Baines

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Quick Overview

Regular Price: ₹650.00

Special Price ₹325.00

Availability: In stock

Publisher Oxford University Press
ISBN-10 019806330X
Edition N/A
Number of Pages 886
Publication Year 2012
Language English
ISBN-13 9780198063308
Binding Paperback

Details

Marketing starts with the basic concepts from classical marketing perspectives and contrasts these with newer perspectives from the relational and service-based schools of marketing, helping students develop their knowledge and encourage critical thinking. It provides learning insights into marketing theory and practice, through a series of "Insight" features - Case, Practitioner, Marketing, Academic and Research Insights. Marketing is a text for life, purchased at level 1/2 but retained and referred to throughout the course of a student's marketing or business degree. It starts with the basic concepts from classical marketing models and contrasts these with newer perspectives.
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