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  • International Marketing

International Marketing by Jean-Pierre Jeannet & Kate Gillespie

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Quick Overview

Regular Price: ₹350.00

Special Price ₹175.00

Availability: In stock

Publisher Cengage Learning
ISBN-10 8131511111
Edition N/A
Number of Pages 428
Publication Year 2009
Language English
ISBN-13 9788131511114
Binding Paperback

Details

Created specifically for undergraduate students, this concise text covers the essential concepts of international marketing with the aid of extensive real-life examples and cases. International Marketing offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.
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