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  • International Marketing: Text & Cases

International Marketing: Text & Cases by Dr. Gajender Sharma

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Regular Price: ₹295.00

Special Price ₹148.00

Availability: In stock

Publisher Excel Books
ISBN-10 8174468609
Edition N/A
Number of Pages 374
Publication Year 2010
Language English
ISBN-13 9788174468604
Binding Paperback


Throughout history, countries have tended to trade with each other, but usually to a much lesser extent than they do today. Trade has become increasingly global nowadays. Consumers and businesses now have access to the very best products from different countries of the world. Increasingly rapid technology cycles have increased the competition among countries as to who can produce the newest in technology. In order to explain these realities, this book attempts to talk about the practical issues and applied tactics in International Marketing.
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