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  • International Marketing: Text and Cases

International Marketing: Text and Cases by Justin Paul

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Regular Price: ₹310.00

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Publisher Mcgraw-Hill Education India Ltd.
ISBN-10 0070635889
Edition N/A
Number of Pages 608
Publication Year 2007
Language English
ISBN-13 9780070635883
Binding Paperback


This exciting new textbook gives a comprehensive account of International Marketing theories and practices. The discussion moves from emerging trends and growing internationalization of firms to an incisive analysis of market-entry strategies and strategic alliances. Key Features: Detailed analysis of market-entry modes with illustrative examples. Cases at the end of the important chapters and at the end of the book. Separate chapters on cultural, political and legal environment. Documentation and procedures pertaining to export and import About the Author: Justin Paul Associate Professor at Indian Institute of Foreign Trade (IIFT), New Delhi. He has been Area Chairman and Assistant Professor (Member Secretary of the Faculty Council) at Indian Institute of Management (IIM), Indore. He has been a vising professor and speaker at the University of Washington, University of San Francisco, St. Martin?s University, University of Puget Sound-Seattle in the US, University of New South Wales, Sydney and Fudan University-Shanghai. Ramneek Kapoor Senior General Manager Marketing of Metro Tyres limited. He has had a varied and rich experience with many national and multinational companies in the area of sales and marketing management. Kapoor is the author of a best selling book on sales management titled Fundamentals of Sales Management, published by Macmillan India limited. Kapoor is the visiting faculty to Indian Institute of Management, Indore. Besides, he is also actively involved with many other management institutes of India as a visitingand adjunct faculty. He has presented many papers related to sales and marketing in various national andinternational seminars
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