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  • International Marketing

International Marketing by Dana-Nicoleta Lascu

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Regular Price: ₹399.00

Special Price ₹200.00

Availability: In stock

Publisher Dreamtech Press
ISBN-10 8177223704
Edition N/A
Number of Pages 424
Publication Year 2003
Language English
ISBN-13 9788177223705
Binding Paperback


This book on International marketing adopts a strategic, applications-oriented approach to country- and region-specific environments. Throughout the text, these concepts are illustrated through interviews with international and local (national) marketing. It contains vivid and memorable examples that help students retain international marketing theory and facts. Each chapter of this book begins with key terms and an outline along with learning objectives. Discussion questions are given at the end. It also contains interviews with consumers that are used to illustrate a number of consumer behavior issues in the chapters.
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