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  • International Marketing

International Marketing by Philip Cateora, Graham Jones, Salwan Prashant

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Quick Overview

Regular Price: ₹650.00

Special Price ₹325.00

Availability: In stock

Publisher McGraw Hill Education (India) Private Limited
ISBN-10 0070666997
Edition N/A
Number of Pages 920
Publication Year 2008
Language English
ISBN-13 9780070666993
Binding Paperback

Details

This pioneering text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. It helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. Indian examples and cases have been included to make the book more useful to the MBA students of India. These are on outbound investment and global brands by Indian companies like Ranbaxy, Tata Tea, Wipro, Bharat Forge, Sundaram Fasteners and many more. International data has been supplemented with Indian data at relevant places. Bilateral and multilateral trade relations involving India, and discussion on export-import documentation have also been included.
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