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  • In Search of the Obvious : The Antidote for Todays Marketing Mess

In Search of the Obvious : The Antidote for Todays Marketing Mess by Jack Trout

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Rent @: ₹100
Days
Deposit
Rent
Refund Amount (Deposit - Rent)
10 Days
Rs 395
Rs 100
Rs 295
20 Days
Rs 395
Rs 150
Rs 245
Publisher Westland
ISBN-10 9385152084
Edition N/A
Number of Pages 194
Publication Year 2015
Language English
ISBN-13 9789385152085
Binding Paperback

Details

This book could upset a lot of people! This is the first book to state the obvious. Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable Advertisers are criticized as people who look for the creative andEdgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy. Wall Street is criticized for putting too much emphasis on unnecessary growth that can be destructive to a brand. They will ignore this criticism and continue trying to make as much money as they can. This book is not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors-in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity and a great deal of common sense. About the Author Jack Trout is President of Trout and Partners, one of the most prestigious marketing firms in the United States, with offices in twenty countries. His client list includes Southwest Airlines, IBM, Merrill Lynch, Sears and the US State Department. He is the author of several marketing classics, including in Search of the Obvious and Repositioning.

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