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  • Global Marketing Management

Global Marketing Management by Warren J. Keegan

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Quick Overview

Regular Price: ₹685.00

Special Price ₹343.00

Availability: In stock

Publisher Pearson Education
ISBN-10 8131730913
Edition N/A
Number of Pages 700
Publication Year 2010
Language English
ISBN-13 9788131730911
Binding Paperback

Details

Global Marketing Management, Seventh Edition, has been completely updated both cases and data with special emphasis on modern day business enterprises. A wide variety of examples from different sectors have been incorporated to make students understand the concepts. Large numbers of Indian examples have been added to make the text beneficial for the Indian students as well.
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