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  • Global Business

Global Business by Mike W. Peng and

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Quick Overview

Regular Price: ₹475.00

Special Price ₹238.00

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Publisher Cengage Learning India Pvt Ltd
ISBN-10 8131514447
Edition N/A
Number of Pages 564
Publication Year 2011
Language English
ISBN-13 9788131514443
Binding Paperback

Details

Designed for postgraduate students pursuing studies in business administration and international business, the book Global Business presents a contextually relevant text that takes into account the scope and needs of the Indian curricula. Supplemented with examples and cases from Indian business environment, such as LIC?s entry into Islamic insurance market and globalization of the Indian pharmaceutical industry, the book covers a variety of issues pertaining to the present Indian business environment. Presenting several international business topics in a clear, conversational style, the book provides greater continuity in the learning process. Topics discussed include leveraging resources and capabilities; global entrepreneurship; managing global competitive dynamics; diversifying, acquiring, and restructuring across borders; and managing corporate social responsibility. The book presents a unified framework that integrates all the chapters and answers the question. What determines the success and failure of firms around the globe?".
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