The business of advertising is not only strange, but also the one driven heavily by market forces and customer?s sensibilities and sometimes the lack of them. Ambi Parameswaran, the CEO of FCB-Ulka takes the business of advertising and mingles it with religion to understand consumer behaviour. ?For God?s Sake? is a collection of essays and anecdotes on what works and what sometimes fails when it comes to the Indian Customer.
?For God?s Sake? speaks of marketing and the concepts, closely connected to the Indian scenario and what sometimes unknowingly or knowingly dictates buying ? Religion. Ambi?s outlook is interesting. His writing is also easy to understand and also sometimes funny. It is a book of clever marketers and how the entire wave of religion and practices has been capitalized on. A very interesting read. "
Author Ambi Parameswaran shows us how religion and advertising are connected. For Gods Sake: An Adman on the Business of Religion talks about what works on Indian customers and sometimes fails to impress them.
Summary of the Book
Consumer behaviour is something that most advertising companies try to read and decode. The book For Gods Sake: An Adman on the Business of Religion talks of marketing concepts which are related to the Indian scenario. A very captivating read, this book focuses on how religion and rituals have been capitalised on.
About Ambi Parameswaran
Ambi Parameswaran is an Indian author and adman. He has been in the business for over 30 years now and is the CEO of DraftFCB Ulka. Parameswaran has authored the book For Gods Sake: An Adman on the Business of Religion.