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  • For Gods Sake : An Adman on the Business of Religion

For Gods Sake : An Adman on the Business of Religion by Ambi Parameswaran

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Quick Overview

Rent @: ₹110

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10 Days
Rs 499
Rs 110
Rs 389
20 Days
Rs 499
Rs 150
Rs 349

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Rent @: ₹110
Days
Deposit
Rent
Refund Amount (Deposit - Rent)
10 Days
Rs 499
Rs 110
Rs 389
20 Days
Rs 499
Rs 150
Rs 349
Publisher Penguin Books Ltd
ISBN-10 670087246
Edition N/A
Number of Pages 272
Publication Year 2014
Language English
ISBN-13 9780670087242
Binding Hardcover

Details

The business of advertising is not only strange, but also the one driven heavily by market forces and customer?s sensibilities and sometimes the lack of them. Ambi Parameswaran, the CEO of FCB-Ulka takes the business of advertising and mingles it with religion to understand consumer behaviour. ?For God?s Sake? is a collection of essays and anecdotes on what works and what sometimes fails when it comes to the Indian Customer. ?For God?s Sake? speaks of marketing and the concepts, closely connected to the Indian scenario and what sometimes unknowingly or knowingly dictates buying ? Religion. Ambi?s outlook is interesting. His writing is also easy to understand and also sometimes funny. It is a book of clever marketers and how the entire wave of religion and practices has been capitalized on. A very interesting read. " Author Ambi Parameswaran shows us how religion and advertising are connected. For Gods Sake: An Adman on the Business of Religion talks about what works on Indian customers and sometimes fails to impress them. Summary of the Book Consumer behaviour is something that most advertising companies try to read and decode. The book For Gods Sake: An Adman on the Business of Religion talks of marketing concepts which are related to the Indian scenario. A very captivating read, this book focuses on how religion and rituals have been capitalised on. About Ambi Parameswaran Ambi Parameswaran is an Indian author and adman. He has been in the business for over 30 years now and is the CEO of DraftFCB Ulka. Parameswaran has authored the book For Gods Sake: An Adman on the Business of Religion.

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Rent - 20 Days 150
Rent - 10 Days 110
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