Damodaran On Valuation aims to provide a cogent argument and a comprehensive analysis of basic and advanced valuation principles. It gives a clear and simple introduction on the basic concepts and goes on to give a variety of approaches that help one understand how to estimate and measure current and future cash flows. It helps in explaining three of the commonly provided frameworks for this. Further, it goes into the fundamental principles of things like relative and firm valuation to provide a more comprehensive understanding of the core concepts. Finally, the last portion of the book deals with efficacy and implementation difficulties, as well as problematic topics such as the cost of distress, the value of transparency, intangibles and liquidity and poor transparency and disclosure standards.