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  • Business Marketing Management: B2B (English) 9th Edition

Business Marketing Management: B2B (English) 9th Edition by Michael D. Hutt, Thomas W. Seph

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Regular Price: ₹499.00

Special Price ₹250.00

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Publisher South Western
ISBN-10 8131502058
Edition N/A
Number of Pages 688
Publication Year 2007
Language English
ISBN-13 9788131502051
Binding Paperback


Business Marketing Management, 9th Edition is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. This comprehensive market leader highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of proactive discussion questions.
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