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  • Business Marketing: Concepts and Cases

Business Marketing: Concepts and Cases by Shared Sarin

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Quick Overview

Regular Price: ₹550.00

Special Price ₹275.00

Availability: In stock

Publisher McGraw Hill Education (India) Private Limited
ISBN-10 1259026612
Edition N/A
Number of Pages 672
Publication Year 2013
Language English
ISBN-13 9781259026614
Binding Paperback


Business Marketing provides conceptual and contextual inputs for taking quality decisions for business marketing strategies. Comprehensively written, it provides knowledge of the vast diversity of products and markets of business marketing. The examples and cases provided in this book mirror the ground realties of Indian industries which helps the reader to deal with everyday managerial situations. The seamless treatment of concepts makes this book ideal for students from India, other developing countries as well as for anyone who wants a global outlook with an Indian perspective.
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