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  • Basic Marketing : A Global Marketing Approach

Basic Marketing : A Global Marketing Approach by William D. Perreault Jr., E. Jerome McCarthy

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Quick Overview

Regular Price: ₹850.00

Special Price ₹425.00

Availability: In stock

Publisher McGraw Hill Education (India) Private Limited
ISBN-10 0070620180
Edition N/A
Number of Pages 880
Publication Year 2006
Language English
ISBN-13 9780070620186
Binding Paperback

Details

This edition of Basic Marketing builds upon its pioneering beginnings that introduced the "four PS" to the introductory marketing course. The unifying focus of this text has always been on marketing decision-making pertaining to identifying and meeting customers' needs.
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