bookthisbook™ ( book this book ) is an initiative started by three avid readers. Reading is a hobby of the intellectual that helps calm the mind and unlocks the imagination. In this quick paced time we live in, it has become quite difficult to keep a hobby like reading. One main factor is that people don’t have the time to go libraries and browse the book at ones leisure. bookthisbook™ ( book this book ) was started to bring the books to the readers rather than the other way around. With the rental service, the readers can read the books they wish to read their own disposal. The three entrepreneurs wish to help their fellow hobbyists to find the books they need to take a break from their fast paced life and enjoy the pleasure of diving into their own fantasy world.