60 Minutes Success 2 books in 1: Planning your Business + How to Promote your Business (And Yourself) by Calum Roberts

PART 1: Do you dream of running your own business? Do you keep having great ideas that never get put into practice? Do you own a business already, but lack the time to grow and develop it? If you answer yes to any of these questions, then Planning your Business will prove invaluable. Packed with practical advice and handy tips, Planning your Business will deliver business success to you quickly and effectively. Discover how to: Decide if you've got what it takes; Get the best professional advice; Write a brilliant marketing plan; Beat the money worries; Raise finance; Prepare and present your business plan.

PART 2: How to Promote your Business (and yourself) deals with all the key issues that face every company looking to make a name for itself and reach all the potential customers in its market. Find out how to get your products and services noticed by a wider audience. It needn't be expensive. The book provides you with a blueprint, which will point you in all the right directions, and gives you lots of tips and advice that will help you get the maximum exposure and thereby improve your business performance. Written with the aim to distil the essential practical advice that you can use straight away, this book is especially for people with neither the time nor the patience to trawl through acres of jargon and management-speak.