| Publisher | McGraw Hill Education (India) Private Limited |
|---|---|
| ISBN-10 | 0070620180 |
| Edition | N/A |
| Number of Pages | 880 |
| Publication Year | 2006 |
| Language | English |
| ISBN-13 | 9780070620186 |
| Binding | Paperback |
Details
This edition of Basic Marketing builds upon its pioneering beginnings that introduced the "four PS" to the introductory marketing course. The unifying focus of this text has always been on marketing decision-making pertaining to identifying and meeting customers' needs.
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